Lydia founded La Llama in 2017, aged 23, with the aim to creative a unique, flamboyant aesthetic and advocate slow and ethical consumption of clothing. Lydia designed all the clothes, created the textile prints from her drawings and paintings as well as develop the concept and set designs for the photoshoots. The fabrics and garments are printed in London and made up to order by seamstresses in Norfolk and London. La Llama has been featured in Vogue, Elle, Tatler, Marie Claire, The Telegraph, The Independent, The Evening Standard, Who What Wear, Refinery 29, and The Daily Mail.